Do not feed the Google

A journalistic research on Google and Google's role in Switzerland. In collaboration with the online news magazine Republik and the research collective WAV

Zurich is now Google's second-largest location - but what exactly does the tech giant do here?

While the EU imposed a record fine of 4.1 billion euros on the company in September 2022 for violations of antitrust law, there is hardly any criticism of Google in the second most important location country.

The series of articles "Do not feed the Google" on Republik.ch is a joint journalistic research by Dezentrum, the online magazine Republik and the research collective WAV about Google and Google's role in Switzerland.

In six parts, Republik reporter Daniel Ryser and Dezentrum, with the help of experts from the USA, Holland, Germany and Canada, reveal what Google really is - apart from a search engine with a friendly, colourful logo, offices with slides and an old promise never to be evil.

In three further parts, WAV and Republic reporter Adrienne Fichter trace how the love affair between Switzerland and Google came about. How Google came to Switzerland, how the company lobbies here and how politicians welcomed the corporation with open arms.

Illustration: Adrià Fruitós, Republik

It is very important to take a closer look, to inform, to show alternatives! Thank you in advance, I am also very curious about the series, which I will follow attentively and critically.

Republik Reader

Episode 1: When Google attempted a coup d'état

Image: Derek Shapton, Republik.

Tech activist Bianca Wylie led the resistance against Google's billion-dollar plans to privatize an entire neighbourhood in Toronto - and democracy along with it.

Read the article (in German)

Episode 2: Of the unimpeded rise to monopoly

Image: Jussi Puikkonen, Republik.

José van Dijck and Cory Doctorow decipher how Google siphons data even from classrooms and created "the world's online infrastructure" - despite antitrust laws.

Read the article (in German)

This shows - as in many places - that self-responsible action alone is not enough, but that we have to solve the problem as a society.

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Episode 3: The demystification of Google

Photo: Mark Davis, Republik

Stanford professor Adrian Daub wrote a book about Silicon Valley. His view behind the revolutionary façade of Big Tech shows how reactionary ideology is above all for profit.

Read the article (in German)

This series of articles should be read and discussed in schools and parent forums. - Absolutely. Besides that: Urgently also in politics, in every parliament; urgently. There is still so much knowledge missing about IT!

Discussion between two Republik readers

Episode 4: When ethical values are only a fig leaf

Illustration: Adrià Fruitós, Republik

Timnit Gebru was the highest-ranking Black woman at Google, she was supposed to name problems - when she also did this in relation to racism, she was fired.

Read the article (in German)

Episode 5: Did Google help spy on a Swiss man?

An isolated case that reveals a problem with democracy: Did Google data of an employee of the University of Fribourg end up with a US secret service, although there are no criminal proceedings against the man?

Read the article (in German)

'Do not feed the Google': The title of this series of articles is to be understood as a call to action. Among others, for those who commission websites, not only companies, but also authorities, politicians, NGOs.

Republik Reader

Episode 6: Into battle on a robot horse

Andy Müller-Maghun (left, photo: Joan Minder, Republik) and Bruce Schneier (right, photo: Tony Luong, Republik)

Andy Müller-Maguhn and Bruce Schneier analysed the documents made public by Edward Snowden for the media. What did they learn about Google's war business?

Read the article (in German)

Episode 7: Maximising profits until they are gone

Margaret Hodge (left, photo: Kate Peters, Republik) und Paul Tang (right, photo: Jussi Puikkonen, Republik)

Against tax dodges and unregulated business: British Labour MP Margaret Hodge, MEP Paul Tang and their attempt to smash the Big Tech business model.

Read the article (in German)

I gulped a few times when I read this article... but I was very happy to see Shoshana Zuboff, Lina Khan, Margret Hodge, who found a clear language for something 'women don't know anything about'.

Republik Reader

Episode 8, 9 and 10: Google in Switzerland and in Zurich

For episodes 8, 9 and 10, Republik teamed up with WAV, an independent Swiss research collective.

Read "Google und die Schweiz – eine Liebes­geschichte"

Read "Google im rot-grünen Steuer­paradies"

Read "Inside Google Schweiz"

Thank you for the series. Now it's our turn. I can vote for a government. Self-appointed order-makers like Google don't make me a voter, they vote for me.

Republik Reader

Google Series Podcast: Why is everyone so secretive?

Republik reporter Daniel Ryser in conversation with Balz Oertli from WAV Kollektiv and Ramona Sprenger from Dezentrum.

In a multi-part series, the Republik reports on the tech company Google and its Swiss branch. In the podcast, the authors tell us how they went about their research.

Listen to the podcast (in German)

Google Gala at Neumarkt Theatre

In February 2023 the Great Google Gala took place at the Neumarkt Theatre. Sascha Ö. Soydan read passages from the Republic series "Do not feed the Google". Andy Müller-Maguhn reported on how we can liberate the internet and Jacqueline Badran spoke about Google as a curse that is settling over the city of Zurich.

Photo: Hannah Gottschalk

The event was recorded as a livestream:

Thank you very much for this very interesting series. It reinforces my aspiration, which I have been pursuing for some time, namely to become more independent of Google. And I have to say: It's wonderful to live with less Google.

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